This is a tumblelog, kinda like a blog but with short-form, mixed-media posts with stuff I like. Scroll down a bit to start reading, or a bit more to read more about me.
This is a made-for-tabloids story. Small business owner Rachel Brown of Berkshire, UK, made a regrettable decision through a venture into Groupon, the online voucher site. The bakery Need a Cake offered a discount from £26 to £6.50 for 12 cupcakes, or 75% off the original. Ms. Brown got the extra business she sought, as 8,500 customers took up the Groupon deal. Unfortunately, a loss of £2.50 per order multiplied into the thousands, causing her to lose her profits for the year. The cupcake joint had averaged production of 100 cakes per month; however, Ms. Brown had to bring in 25 additional agency staff members to reach the new benchmark of over 100,000.
This story can be viewed as sad, stupid, or even amusing. Assuming that Ms. Brown knew her variable costs exceeded revenue per unit, it seems then that the benefits were to come from an advertising effect and/or future business from voucher consumers. The first measure is hard to quantify and the latter may not come to fruition for a long time, if at all. As a Groupon subscriber myself, I sometimes wonder whether businesses reap sufficient benefits from the service. Discounts usually start at half off, so most firms are breaking even at best. If I were to regularly take advantage of Groupons, that is, to actually buy daily deals frequently, I would see them as a way to dine at a variety of places on a budget. I highly doubt I would become a repeat customer at a store, when I could spend the money on another deal and thus exercise the chance to try another place.
Not for nothing, but Ms. Brown did receive more than her share of (media) exposure from this blunder. Let’s hope for her sake that some new customers result in response to this embarrassing event.
So Lately word’s been getting around about a new blog in our community. It’s called mcgillmemes.tumblr.com. As the title suggests, it’s a collection of Internet humor regarding beloved McGill. The tumblr is in its early stages, but it has already got 4 pages worth of material, which I consider very impressive. It has a good mix; there are quirky inside jokes about campus life (Want to Split a Cab… to Stewart Bio?), off-campus (Tokyo Thursdays…Never Again), and early rite-of-passage memories (Goes to OAP…Drinks Boris Cool).
Most the memes, or at least the hardest-hitting, are about (what else?) the student body. This one above, among others, mocks the rebellious and eager student crowd who know what is best for everyone, regardless of their personal situations. Now I am not attempting to slight activism, but most people do recognize this is poking fun at our own empowered young adults (McGill is certainly not the only school with this feature). Or how about (“OMG Montreal is So Amazing…Has never been south of Sherbrooke). Yep, that’s we outsiders occupying the McGill Ghetto for our 3-4 years here.
I love these memes because they contain absolutely none of the political correctness or other agendas that are pervasive here at McGill and our world beyond. You gotta say it like it is sometimes. Thank you Daniel Braden for giving us students something to identify with and laugh at. I will check this blog as long as it keeps churning out funny doses of reality in (My)McGill.
It’s the end of October and that means we are nearing the end of BIXI bicycle season…The famous staple of Montreal centre-ville runs from April through to the end of October. It was the first public-bike rental system of its sort to debut in North America (May 2009 according to the BIXI website), and it now boasts 400 stations and 5000 bikes! I became a part of this movement at the start of this month, when I purchased a 1-year membership. After registering over the phone they sent me a mini electronic key, which I insert into any station for rental. I quickly became addicted to it, riding it to class, and thereafter to visit friends’ places and even use it for the coffee shop or grocery store two blocks away. It’s been a month and I’ve easily used it over 20 times a week. Such is the value of an innovative firm/service and I am glad I can enjoy it so much as a consumer. The only problem is getting used to walking everywhere now; from the news this week we know winter is approaching…
By Eric Beard
“He’s been waiting for this moment his entire life. He’s just minutes away from hoisting up the trophy of his dreams. Holland has stayed up all night to watch their beloved Dutch maestro make history. They said it was impossible. Hell, I said it was impossible. Well, we’ve all been proved wrong by Mr. Cruyff. He has been absolutely phenomenal all series and is showing no sign of slowing down. My goodness! I’ve never heard the chants of “Johan” sung quite like this. It’s deafening! And there’s his last warm up pitch. He’s ready to go. Just look at that smile. Folks, it’s the World Series. It’s Game 7. It’s 1-0 in the bottom of the 9th here at Yankee Stadium and you better believe the world is watching….”
When you mention the Ajax team of the late 1960s and early 70s, there’s no denying that geniuses ran rampant throughout Holland and Europe for the better part of a decade. But what if I told you that Johan Cruyff and Johan Neeskens weren’t born to play the beautiful game? What if I told you that some of Holland’s finest athletes may have wanted the opportunity to pursue a career in another sport they adored?
Welcome.
I say that to whoever it may concern, which includes myself. I’m an individual with some distinct interests, views, and approach to life. I’m sure such a statement could apply to anyone, but the purpose of this blog is almost completely personal. I’m glad I can express myself through this medium like I do with clothes, just one of my passions.
In real life I’m not the type to talk much, unless I know there’s a listening ear. Fortunately I spend a good amount of time reflecting, which is a self-centered activity. It’s something that’s become embedded into who I am. If you can take a bit of what I share with a grain of salt, then thank you for being open.
I’ll start by explaining the title of my blog. It’s a line by Curren$y, one of my favorite artists. It’s from the song “Bail,” in which he raps about people wearing knockoff shoes and apparel and whatnot. Meanwhile he’s doing the real thing, stunting. You can act all you want but truth is what matters, at the very least to oneself. Well I’m here doing me. Authenticity will Prevail